Cup of Conversation: Creating an apple empire out of a brand experience

Businesses are investing more in experiential marketing this year. To help explain why, Peter’s gon’ country!

Cup of Conversation: Creating an apple empire out of a brand experience

Apple orchards are a huge hit this time of year and people pay a lot of money to go and pick their own apples. When you think about it, we willingly pay a premium to work on a farm for a day — harvesting fruit, feeding animals, riding a tractor and more — and people love it! Why? Because experiential marketing is a powerful force! Unlike other forms of advertising which encourage a single point of purchase, experiential marketing opens the gates to serious relationship building. A unique experience at an event further reinforces subsequent campaigns and social media following. It’s no wonder businesses are spending more money than last year on experiential marketing events and budgets.

Watch as Peter explores agri-entertainment and chats with Minnetonka Orchards Owner Lowell Schaper to learn how a seasonal brand activation has turned into a full-sensory apple experience, driving revenue year round.

Watch other videos in the series.