Jelmar names Periscope and Rise Interactive as agencies of record

04.27.23

Periscope is proud to announce a shiny new partnership with Jelmar, LLC, a leader in household cleaning.

With a mission to connect with a new generation of cleaning enthusiasts, Periscope and sister agency Rise Interactive will partner with Jelmar to create brand-building work that engages audiences across all digital and media for the company’s well-known CLR brand.

“Quad will help us explore new digital frontiers and further build awareness and recognition for CLR so we can continue to better engage with our fan base and reach a new generation of users as we continue to evolve our brand.” Alison Gutterman, CEO & President, Jelmar

“Quad impressed us from the start with their creative outlook and deep expertise in digital,” said Alison Gutterman, CEO and President of Jelmar. “As we embrace a changing consumer landscape and strive for continued brand growth, Quad will help us explore new digital frontiers and further build awareness and recognition for CLR so we can continue to better engage with our fan base and reach a new generation of users as we continue to evolve our brand.”  

  

Jelmar is best known for its flagship CLR product in the gray jug, CLR® Calcium, Lime & Rust Remover. The full brand portfolio boasts more than 16 products to handle home cleaning tasks big and small from bathroom to kitchen, laundry, outdoor patio, and more. Periscope will provide consumer strategy and inventive creative to refresh brand identity and positioning, while Rise Interactive will leverage media and digital performance expertise to drive digital growth. 

“Combining our strategic and creative chops in Periscope along with Rise Interactive’s media and digital performance expertise to build brand while driving demand is what we do best.” Eric Ashworth, President, Quad Agency Solutions

“Combining our strategic and creative chops in Periscope along with Rise Interactive’s media and digital performance expertise to build brand while driving demand is what we do best,” said Eric Ashworth, President of Quad Agency Solutions and EVP of Product & Market Strategy. “To say we’re proud to be partnering with Jelmar to inspire a new generation of brand enthusiasts is quite the understatement.” 

 

Read more in the April 25, 2023 press release. 

 

 

About Jelmar, LLC:
Jelmar is a leading manufacturer of a broad range of household cleaning products, including CLR® (pronounced “clear”) and Tarn-X® brands of cleaners. With their powerful and effective formulas, these products are dedicated to getting the job done in virtually every area of the home for a home environment that’s clear of cleaning challenges inside and out, from the kitchen and bathroom to the outdoor patio and garage. For more information, visit www.clrbrands.com. You can also follow us on social media at @CLRCleaners on Facebook and @CLR_products on Instagram.

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