Building brand futures by unlocking Generation Alpha


A deep dive on the next generation and how brands should react.

By Libby Kapsner, Senior Strategist

As marketers, we often look to the consumers of tomorrow to help determine how brands should behave today — aiming to ensure our clients stay relevant and still have an engaged audience as times and trends change. 

Our strategy team did a deep dive into the habits of Generation Alpha, defined as children born between 2010 and 2025, to better understand this diverse, populated and extremely connected group who is already influencing spending in the home. Read the full report at the link below to learn more, and to see our team’s takeaways for the industries we support. 

Unlocking Alpha: A trends report brought to you by Periscope

Click to read or download Periscope’s Unlocking Alpha trends report.