Cacique Foods LLC selects Periscope as creative agency of record

02.19.24

Periscope to partner with leading national Hispanic foods company for brand strategy and creative development

Periscope is excited to announce the addition of Cacique Foods – the #1 brand of authentic Mexican-style cheeses, cremas, chorizos, salsas and dips in the U.S. – to its expanding list of consumer packaged goods clients. As creative agency of record, Periscope will partner with Cacique on brand strategy and creative campaigns that will further accelerate growth for the company. 

 

“We’re thrilled to be joining forces with an esteemed industry leader like Cacique Foods,” said Annette Fonte, Head of Business & Brand Leadership at Periscope. “It’s an opportunity to be part of the brand’s growth story and to work with an ambitious partner that has a shared penchant for authenticity. We’re enthusiastic about applying our strategic and creative expertise to promote products we love from a brand that’s already a leader in what they do, creating impactful work that speaks to loyal fans and builds awareness with new audiences.” 

“We’re thrilled to be part of Cacique’s growth story and to work with an ambitious partner that has a shared penchant for authenticity.”  Annette Fonte, Head of Business & Brand Leadership

Cacique, founded more than 50 years ago on the core values of Quality, Authenticity, Integrity and Family, initiated an agency search in summer 2023 to bring transformational thinking to its business and the Hispanic food category. With Periscope’s demonstrated commitment to challenging category norms and its deep understanding of the Cacique customer, the agency was the right creative partner to expand the Cacique team and help the business achieve its growth goals.

 

“As we embark on the next 50 years of creating authentic Hispanic food products, we are proud to welcome Periscope to our family as an agency partner that aligns with our core values and rapidly scaling business,” said Tirso Iglesias, Chief Operating Officer, Cacique Foods. “We’re excited to have Periscope’s strategic thinking, boundary-pushing creative and deep consumer insights in our corner for our next chapter of growth. With this partnership, we are looking forward to driving growth among our loyal consumer base as well as inviting new consumers across the country to join the Cacique family dinner table.” 

“We’re excited to have Periscope’s strategic thinking, boundary-pushing creative and deep consumer insights in our corner for our next chapter of growth.” Tirso Iglesias, Chief Operating Officer, Cacique Foods

Periscope will collaborate with Cacique’s media, shopper marketing, public relations and social media agencies on various brand efforts beginning with a new campaign launching mid-2024.

 

About Cacique Foods LLC 

Family-owned and founded in 1973 on the principles of Family, Quality, Integrity and Authenticity, Cacique Foods LLC is now one of the country’s top Hispanic food brands — the #1 producer of Hispanic cheeses, creams, chorizos and salsas in the United States. Cacique Foods LLC is celebrating 50 years of producing authentic, fresh and high-quality Hispanic products. For more information about Cacique Foods LLC’s line of products, please visit www.CaciqueFoods.com or call (800) 521-6987. 

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