We do things people love

Bill Simpson

Chairman

Over three decades ago, Bill had the vision to transform a family-owned business into the multifaceted creative company that’s now called Periscope. He did it by assembling some of the best talent in the industry and letting them shine in a culture that encourages fun, hard work and intrapreneurship. More recently, Bill has been instrumental in establishing Periscope’s Hong Kong and Delhi presences. And while he’s finding more time to hone his golf game, Bill still loves it when we surprise our clients by helping them achieve the unachievable. He also loves giving back by supporting numerous nonprofits and community organizations.

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Elizabeth Ross

President & CEO

Liz is a dynamic leader accustomed to navigating today’s complex marketing world. In her 20 years of experience, she has held leadership positions at some of the world’s most forward-thinking and fastest-growing agencies, including Global CMO at IPG Mediabrands, Chief Growth Officer at Publicis Groupe’s Digitas, U.S. President at Tribal DDB, and roles in business development at Modem Media and J. Walter Thompson. Along the way, she has pioneered brand-consumer relationships for clients including General Motors, Delta, HP, General Electric, Michelin, Citibank, IBM, Clorox, Hillshire Brands, Visa and Pepsi-Cola.

Liz has been inducted into the American Advertising Federation Hall of Achievement, named a “Woman to Watch” by Advertising Age and declared a Top 10 Mobile Marketer by the Mobile Media Association. She has also served as a Cannes juror. She loves challenging the norm and inspiring marketers to look into the future and become early adopters of innovative ideas and technology.

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Peter Nicholson

CCO

Peter is Periscope’s first-ever chief creative officer and a well-known industry leader who has collaborated with some of the greatest creative teams in advertising. With a career spanning both coasts, Peter built his portfolio at shops like Goodby Silverstein & Partners and Leagas Delaney before moving into leadership roles at Publicis, J. Walter Thompson, Deutsch NY and other top creative agencies. Peter’s impressive client roster includes Macy’s, Cadbury, Johnson & Johnson, Diageo and JetBlue.

No stranger to industry accolades, Peter has received an array of major creative awards. Among the many notable campaigns he’s worked on are the award-winning IKEA campaign around the election of President Obama, the infamous “What the hell is ANSKY?” campaign for the Adidas sponsorship of the Yankees, and Samsung’s brand initiative with Kristen Bell and Dax Shepard.

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Virginia Hines

CFO & COO

For more than 20 years, Virginia has been instrumental in making sure Periscope remains fiercely independent — and ensuring we deliver rock-solid financial performance for both our own business and those of our clients. With a mind for numbers and a passion for best practices, Virginia has been pivotal in Periscope’s growth and success. In addition to overseeing finance, she is responsible for the strategic leadership of our operations, technology and robust implementation capabilities. Before joining Periscope, Virginia was a senior contributor at McGladrey, a national public accounting firm. She also serves on the American Association of Advertising Agencies (AAAA) Financial Committee and is a member of the Minnesota Society of CPAs.

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Chris Hiland

EVP / Client Leadership

Chris is an innovator with the marketing vision and planning prowess to help clients navigate today’s rapidly changing landscape. At Periscope, he is charged with driving the accelerated evolution of our client leadership team to create deeper integration with creative, media, analytics and technology. As a member of Periscope’s executive committee, he also helps shape the agency’s offerings and growth strategies.

Chris joined Periscope from BPN, where he served in strategic and growth-oriented roles. He has worked with leading CPG, food, retail, education and industrial brands — including Tyson and Procter & Gamble — and has helped execute breakthrough marketing and media programs for a long list of clients. Chris also held a range of roles at Jack Morton, Ipsos and Mediabrands, which gives him a broad view of business that contributes to his unique perspective on marketing’s constantly shifting ecosystem.

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Victor Kimble

EVP / Strategy

Victor leads Periscope’s strategy practice area as a curious, compassionate steward of global brands and business. His experience spans more than 15 years at some of the world’s most respected agencies, including Fallon, Deutsch and Ogilvy, where his efforts led to brave work for names like Tylenol, Motrin, Imodium, Huggies, Brawny, Timberland and Depend. Victor believes people are searching for more personalized brand experiences and he loves helping his team connect the strategic dots to tell stories in thoughtful new ways. The communications he’s helped create have been awarded several Cannes Silver Lions, One Show Pencils, Effies and David Ogilvy Research Awards. Victor was born in Brazil, has roots in Minnesota and spent over a decade on the East Coast before trading in the NYC subways for skyways and returning home.

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John Keenan

EVP / Marketing Analytics

John is new to Periscope with the acquisition of Anthem Marketing Solutions, but has been a principal of Anthem since the beginning, focusing on helping clients implement sophisticated, data-driven marketing strategies. He has offered his cutting-edge thinking to leading names in the retail, consumer product, food service, online and publishing industries, developing tools and methodologies that improve the speed of deployment and depth of insight for client projects.

Prior to his tenure at Anthem, John was a CRM and database marketing strategist for a number of marketing agencies such as Leo Burnett and Wunderman, as well as working as a database-marketing consultant for Kestnbaum Consulting. His clients have included Sears, Equifax, Philip Morris, Citigroup, Motorola, American Airlines and Discover Card. He also served as vice president of analytic and client services for Datawealth, where he helped Sainsbury’s, the second largest UK grocery retailer, create an innovative consumer targeting and offer delivery system based on loyalty card shopping history.

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Jenifer Anhorn

EVP / Business Development

Jenifer’s no stranger to being at the helm of pretty terrific brands. In her more than 20 years on both the client and agency sides of the business, she’s racked up successes on a mouthwatering list of restaurant and retail brands, including Buffalo Wild Wings, Red Robin, Caribou Coffee and Papa Murphy’s. During the several years she served as Papa Murphy’s chief marketing officer, Jenifer’s role incorporated everything from branding and product development to advertising and communications — and a whole lot in between.

At Periscope, Jenifer heads up business development, bringing a unique agency- and client-side perspective to navigating the agency’s visibility and new business strategy. Outside of the office, this busy mother of two teenagers spends most of her free time with her family, logging countless weekends over the past few years in gyms and baseball fields.

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