We do things people love

Cari Bucci-Hulings

President

Cari is a transformational business leader and dedicated community advocate with 20 years of experience building data-driven marketing programs with breakthrough creative and media strategies. She joined Periscope from MARC USA, one of the nation’s top privately owned midsize advertising agencies, where she served as president and propelled record growth. Clients and colleagues alike appreciate Cari’s intuitive grasp of analytics and passion for knowing what motivates people at every step of their purchase journey, leading to powerful positionings and integrated campaigns for brands like State Farm, Qwest, Payless ShoeSource, Rite Aid, True Value Hardware, Qdoba, GNC and more. She also serves on the board and executive committee of Make-A-Wish Illinois, where she leads strategic planning, and is also on the board of the Grant Park Music Festival. Cari’s industry and community achievements have been widely recognized, including by DMN’s 40 Under 40 as well as the Chicago Business Journal’s Women of Influence.

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Mike Caguin

CCO

Mike recently joined Periscope from Colle McVoy, where he helped transform a sleepy agency in the suburbs into an internationally recognized and creatively vibrant agency in downtown Minneapolis. Prior to that, Mike worked from coast to coast and at creative hot shops TBWA/Chiat/Day and BSSP. His work for brands BMW MINI, Cannondale, CHS, Cenex, Cub Cadet, Duluth Trading Co., Feeding America, Indian Motorcycle, Invisalign, Jackson Hole Tourism, Land O'Lakes, Nestlé Purina, USA Swimming and WinFieldUnited has earned recognition from the Effies, Cannes Lions, Webbys, D&AD, Creative Media Awards, Jay Chiat awards, National Addys and several Best in Show awards at national NAMA. Mike attributes his empathetic, inclusive leadership style to his success leading cross-functional teams and partnering with clients to deliver breakthrough work.

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Victor Kimble

Business & Brand Leadership

Victor's experience spans more than 20 years at some of the world’s most respected agencies, including Fallon, Deutsch and Ogilvy, where his efforts led to effective and brave new work for ABC Sports, Brawny, DirecTV, Johnson & Johnson, Kimberly-Clark, Microsoft/Intel, Sanofi Pasteur, Timberland, TIME, Trolli, Tylenol, UnitedHealthcare and U.S. Bank. Victor is an accomplished, progressive marketing vet known for inspiring performance-driven creativity, delivering business results and accelerating growth. The work he's helped shape has won Cannes Lions, One Show Pencils, Effies and Jay Chiat Planning Awards. He brings a deep knowledge of business strategy to creative problem-solving. Under his leadership, Periscope’s account group acts as part innovative business consultants and part persuasive brand storytellers, able to see further by connecting the strategic dots in thoughtful new ways to transform clients’ businesses overnight.

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Elizabeth Grabek

Consumer Strategy

Liz is driven by an insatiable fascination with people and a belief that brands that truly understand them are the most successful. She has spent her career helping brands find meaningful ways to connect. She has studied people everywhere from the jungles of Belize to C-suites in corporate America — as well as many places in between. Her curiosity about the human side of marketing is balanced with rigor and an expertise in research, data and analytics, including 15+ years of brand building and research expertise for some of the world’s top brands across industries. Liz has led strategy and insights teams at some of the largest agencies in the U.S., including ICF Next (formerly Olson) and Carlson Marketing. She has also helped prestigious companies like General Mills, UnitedHealthcare, Bissell, Zillow, Target, Procter & Gamble and P.F. Chang’s reinvent their brands and galvanize their workforces to stay relevant in a changing world.

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Dean Ferenac

Consumer Engagement

Dean is an integrated media and marketing leader and strategic disruptor. Utilizing his 20+ years of media and marketing expertise honed at Publicis Media, Initiative and FCB, he challenges key decision-makers and media visionaries to see things differently, and to inspire and elevate their teams into empowered, bigger and better versions of themselves. Dean specializes in identifying unique business and consumer insights that power transformative integrated communications plans engineered to foster brand love, boost sales and drive revenue growth. Over the course of his career, Dean has had the privilege of partnering with a variety of blue chip brands including MillerCoors, SC Johnson, McDonald’s, Taco Bell, Sears and Boeing. In his spare time, Dean works as an adjunct professor at the University of Chicago Graham School of Continuing Liberal and Professional Studies. He is an avid photographer of architecture, landscapes, and his three mischievous dogs, Merlin, Bandido and Bulleit.

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Heath Pochucha

Executive Creative Director

Heath believes if people aren't talking about your advertising you're wasting your money on your advertising. Thusly, he has spent 20 years crafting and building iconic brands and has held leadership positions at some of the world’s most prestigious agencies, including Fallon, Carmichael Lynch, BSSP, and Deutsch LA. An ardent believer in using every legal tool in the toolbox, Heath has created and shaped award-winning and culture-defining work for Volkswagen, Harley-Davidson, Google, MINI, Jack Link’s, ESPN and Subaru, to name but a few. Said work has been recognized by Cannes, One Show, Webbys, Effies, and Communication Arts. P.S. Heath has been hit by a car, kicked by a horse, and stabbed with a knife. He has surfed in a tropical storm, biked in -30ºF, scaled the Great Wall of China, and circumnavigated the globe.

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Katie Kelly-Landberg

Enterprise Solutions

Katie is a retail guru with 25 years of expertise up her sleeve. She manages an amazingly talented team that delivers world-class creative and execution to a broad range of clients encompassing categories from CPG to owned-brand grocery — a list that includes JCPenney, Petco, Publix, General Mills and more. Katie’s planning and strategic direction have won major industry kudos. In fact, in her tenure with Target, her team helped Periscope win the “Best of the Bullseye” Vendor of the Year Award on seven separate occasions from 2002 to 2012. And if that weren’t enough, she was in on the ground floor of our international packaging management program and the creation of our global photo studio in Hong Kong. In her spare time, Katie serves on the leadership team for the Minnesota Network of Executive Women.

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Matt Benka

Business Growth

Matt is an army brat who got his start in the business over two decades ago, and leads with the belief that creative problem-solving drives business results and actions speak louder than words. Before joining Periscope, Matt served as chief growth officer at space150, helping reposition the agency for national growth and digital dominance by streamlining focus and messaging. Previously, Matt was director of account service and digital at Fallon Worldwide, with direct oversight of the Fanatics account and Danone suite of brands, including Silk, Horizon Organic, International Delight and Stok. His experience also includes an earlier stint on the leadership team at space150, leading the account services department focused on generating results for clients like Buffalo Wild Wings, Dairy Queen, 3M, American Express and Coca-Cola. Matt is an avid fly angler, eager to get more people into the sport, and always happy to teach anyone interested in learning.

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Jaima Clavette

Operations and PMO

A seasoned project manager and queen of efficiency, Jaima brings over a decade of experience in operational excellence to her role leading Periscope’s agency operations and PMO. With a career that began in the fast-paced environment of retail-driven accounts, she honed her process development skills managing projects from high-volume packaging executions to large-scale branding campaigns for clients including Target, Best Buy, 3M, Bernatello’s, Dole and Walgreens. Now Jaima applies that same mindset of continuous improvement to supporting agency talent, driving organizational cohesiveness and increasing integration within the Quad network, combining efficiency and empathy to create a culture that removes obstacles and helps people do their best work. When she’s not doing things people love at the office, you’ll find Jaima enjoying live music or exploring the great outdoors with her husband, two young children and cattle dog.

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Nicole Horton

Talent and Culture

Nicole has over two decades of experience recruiting and managing creative talent. She grew up in advertising at agencies like Fallon, Carmichael Lynch, Martin Williams and Peterson Milla Hooks, but left twice for bold adventures — including working in the restaurant industry, performing in a rock band and managing a brewery. Now Nicole leads the charge in hiring world-class talent for all areas of Periscope. Partnering with DEI consultants Do What Matters and as a member of Allies in Recruiting (AIR), her focus is on changing the way we look for, hire and care for talent to grow our business into one that represents our communities and consumers. As someone who came up in the “good ol’ boys club” era of advertising, Nicole is especially keen on setting a bold and vulnerable example for new talent in the industry. She loves spending time with her boyfriend and their blended family in the Northwoods, singing and writing music, and squeezing as much fun into life as time allows!

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