Periscope is pleased to announce a new creative AOR partnership with Nielsen-Massey Vanillas, maker of the world’s finest vanillas and flavors. The agency will help build brand awareness and loyalty, leading strategy and creative to engage a growth audience of home cooks looking to level up their recipes. Sister agency Rise Interactive will apply its award-winning, cross-channel shopper targeting approach to reach the brand’s most compatible customers. Additionally, parent company Quad will manage media planning and buying, adding up to an effective overall engagement delivered seamlessly through Quad’s integrated marketing platform.
“We’re so excited to be a partner of Nielsen-Massey Vanillas at such a pivotal point in their brand evolution,” said Rachel Winer, Senior Vice President, Business Development at Quad. “Our integrated solutions are among the best in the industry and, when deployed together, we deliver highly effective results in a way that is unmatched.”
“Our integrated solutions are among the best in the industry and, when deployed together, we deliver highly effective results in a way that is unmatched.”
“This new partnership was forged from our mission to see beyond the expected to grow Nielsen-Massey Vanillas in inventive ways,” said Mike Caguin, Chief Creative Officer of Periscope. “We are thankful for the opportunity to lead this partnership in conjunction with Rise Interactive and Quad, harnessing our complementary superpowers to elevate brand and demand.”
Nielsen-Massey Vanillas chose Periscope for its data- and strategy-driven breakthrough creative work in saturated markets, with CPG experience and a wide set of capabilities to help build the future of Nielsen-Massey’s enduring product portfolio. With Rise Interactive bringing audience-first expertise to digital marketing and Quad supporting media efforts, the partnership illustrates Quad’s capabilities as a global marketing experience company that uses the full breadth of its products and services to solve problems and drive success for its clients efficiently and at scale.
“Periscope has a great reputation and proven success in delivering brand growth with breakthrough creative and impactful consumer engagement.”
“Periscope has a great reputation and proven success in delivering brand growth with breakthrough creative and impactful consumer engagement,” said Jonathan Thompson, CEO of Nielsen-Massey Vanillas. “This combined with the impressive suite of data, insights and media capabilities, as well as their international footprint as part of the broader Rise and Quad ensemble, is why we have partnered with them for this next exciting chapter of our growth story.”
Work for the brand is underway and will break in Q4 2023.
About Nielsen-Massey Vanillas:
With more than a century’s worth of experience, Nielsen-Massey Vanillas has earned a reputation as the world’s leading manufacturer of premium, pure vanilla extracts. The third-generation family-owned and operated company uses a proprietary slow, cold extraction process to deliver the richest tasting vanilla. Nielsen-Massey was the first to introduce an organic and fair trade vanilla from Madagascar and remains committed to supporting the plants, people and communities that supply its beans. All consumer products are all-natural, allergen-free, certified Kosher and Gluten Free, and Non-GMO Project Verified. The company is headquartered in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, Netherlands. To learn more visit nielsenmassey.com.