Periscope has been named creative AOR for Raw Sugar Living, an industry leader in clean personal care products. As Raw Sugar Living’s first official creative agency of record, Periscope will develop brand strategy and creative campaigns to increase brand awareness and loyalty. Powered by Quad’s integrated suite of marketing experience solutions, the engagement will also include connections planning and media strategy, along with media execution and optimization from sister agency Rise, to engage the right audiences at the right time.
Founded in 2014, Raw Sugar Living is an aspirational lifestyle brand that seeks to make clean beauty and healthy living products affordable to all. Raw Sugar Living produces premium-quality and earth-friendly personal care products, with a core value of being “raw, real, good and clean.” The company offers an assortment of better-for-you personal care options, including body wash, hair care, scrubs, lotions and lip care — and in 2023 grew at over five times the growth rate of these categories.
“Our category expertise is driving growth for purpose-driven brands whose strength comes from their authentic identity,” said Annette Fonte, Head of Business & Brand Leadership at Periscope. “We are excited to continue our recent momentum in consumer packaged goods with work for a brand many of us already love and use in our homes. This partnership is also an opportunity to showcase the power of our integrated offering as part of Quad, which allows us to create custom, boutique experiences to build brand love with Raw Sugar Living customers, backed by the breadth and depth of a global marketing experience company.”
