In the true spirit of Deadpool, we made the conventional “un” by hiding digital Easter eggs within the metadata of the Trolli Tiny Hands microsite.

Fast Company, Campaign US and Syfy Wire definitely noticed, but they weren’t exactly sure if it was “marketing genius” or “insanity.” We’re certain our results divulge the answer.

0 300 %
increase in traffic to
0 1 B
campaign impressions in first two months
0 1
fastest selling product innovation at 7-Eleven