Turning SEO best-practices upside down.

In the true spirit of Deadpool, we made the conventional “un” by hiding digital Easter eggs within the metadata of the Trolli Tiny Hands microsite.

Fast Company, Campaign US and Syfy Wire definitely noticed, but weren’t exactly sure if it was “marketing genius” or “insanity.” We’re certain our results divulge the answer.

Percent increase in traffic to
Fastest selling product innovation at 7-Eleven
01.6 BB
Campaign impressions in first two months