Trolli

Turning SEO best-practices upside down.

In the true spirit of Deadpool, we made the conventional “un” by hiding digital Easter eggs within the metadata of the Trolli Tiny Hands microsite.

Fast Company, Campaign US and Syfy Wire definitely noticed, but weren’t exactly sure if it was “marketing genius” or “insanity.” We’re certain our results divulge the answer.

big

0300

Percent increase in traffic to Trolli.com

01

Fastest selling product innovation at 7-Eleven

01.6 BB

Campaign impressions in first two months

Other Trolli work