The Trolli brand has been built on doing the unexpected. So when it came time to extend our campaign for the Deadpool-inspired Tiny Hands gummy snack, we took unexpected to new heights, starting with a microsite that broke every SEO “best practice” by embedding quippy metajokes inside the page’s HTML code. The result? Minds and sales projections blown in equal proportions.
Conventional wisdom has no place in marketing unconventional products.
Doing unexpected things can yield unexpected results.