The world comes to grips with a new Sour Brite Gummi.
When done right, combining the very distinct voices of two subversive brands can only result in edgy, disruptive hilarity. More than a traditional licensing agreement, Trolli and Deadpool worked together to create a new sour gummi that not only tied into “Deadpool 2’s” storyline, but also perfectly expanded Trolli’s Weirdly Awesome universe.
Thoroughly integrated and interconnected to operate as one giant unit, the Tiny Hands campaign provided firm package support — from influencer strategies to the world’s sexiest display ads to 4th-wall breaking metadata messages from Deadpool himself.
In the campaign’s biggest moment, Deadpool invited fans to be a part of the campaign and flaunt their own packages via two massive, real-time digital billboards in Times Square. Fans were also able to submit their best impersonations of the Merc using #PackagePose via Twitter and Instagram.