With a genuine love for Trolli gummies and a personality that transcends the game of basketball, James Harden proved to be authentic to the brand — and insanely energizing to Trolli fans. Not to mention, is there anything more weirdly awesome than this man’s beard?

Watch in awe as the beard, and Harden himself, star in some weirdly awesomeness.

For the face of a brand, the most expressive face out there.

From a press conference with Harden’s beard to the release of Weird Beards gummies — and the latest creation, Sour Sneaks — Trolli has kept pace with Sour Brite fans everywhere.

0 15672
James Harden total NBA points
0 250 M+
total media impressions in 5 days
0 20 %
year-over-year brand growth

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