Trolli

Whipping up a weirdly awesome Trolli influencer.

From his iconic wild beard to his weirdly awesome facial expressions, NBA star James Harden just made sense as the perfect Trolli influencer. We developed creative and social media campaigns centered around Harden’s beard and colorful character to satisfy the sweet-and-sour cravings of Trolli fans everywhere.

Design
Video
Social
Experiential

Tough Love

There's nothing enticing about celebrity endorsed food.

True Love

Trolli fans have a craving for the wildly unexpected.

With a genuine love for Trolli gummies and a personality that transcends the game of basketball, James Harden proved to be authentic to the brand — and insanely energizing to Trolli fans. Not to mention, is there anything more weirdly awesome than this man’s beard?

Watch in awe as the beard, and Harden himself, star in some weirdly awesomeness.

For the face of a brand, the most expressive face out there.

From a press conference with Harden’s beard to the release of Weird Beards gummies — and the latest creation, Sour Sneaks — Trolli has kept pace with Sour Brite fans everywhere.

0 15672
James Harden total NBA points
0 250 M+
total media impressions in 5 days
0 20 %
year-over-year brand growth

do things people love