With a genuine love for Trolli gummies and a personality that transcends the game of basketball, James Harden proved to be authentic to the brand — and insanely energizing to Trolli fans. Not to mention, is there anything more weirdly awesome than this man's beard?
Whipping up a weirdly awesome Trolli influencer
From his iconic wild beard to weirdly awesome facial expressions, it made sense to have NBA star James Harden as the perfect Trolli influencer. We developed creative and social media campaigns centered around Harden’s beard and colorful character to match the sweet-and-sour cravings of Trolli fans everywhere.
There's nothing enticing about celebrity endorsed food.
Trolli fans have a craving for the wildly unexpected.