If the shoe fits, eat it.
To promote an improbable collaboration between James Harden, Trolli and Adidas, we dreamed up Sour Brite Sneaks: shoe-shaped gummies inspired by the newly minted Harden Vol. 2 sneaker. To win over the footwear fundamentalists, we made custom influencer kits with Certificates of Awesometicity. This all-star launch was virtually unstoppable, scoring points from everywhere on the court.
In the shoe world, you can’t get attention without sneakerhead street cred.
Trolli’s weirdly awesome history offers an opportunity for a real foothold.