Trolli

The next illogical step for James Harden and Trolli.

First, our big thinking started small, as we introduced the world’s first limited-edition, ultra-exclusive, mini, Sour Brite Sneaks. Then, we partnered with Adidas and followed up with a life-size pair of edible gummy sneakers, modeled after James’ actual shoes. Timed with Adidas’ release of the Harden Volume II, of course. Sneakerheads rejoice!

Next, we “leaked” our sneaks to the most influential sneakerheads on the net to gain influencer momentum and cred before our official drop.

Taking another cue from the sneaker universe, we hacked a new Instagram feature to allow fans to customize their own Sour Brite Sneaks and get a chance to win their very own, customized, Adidas Harden Vol. II’s. It was called “Remix Your Kicks.”

Candy sampling takes on a sweet, new form.

Finally, in yet another one-of-a-kind, never-done-before partnership, we teamed up with the most legit source of hard to find sneakers on earth, StockX, to give sneakerheads the chance to own a pair of sneakers so rare, they’re perishable.

0948 MM
Media Impressions
09 MM
Social Engagements
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Social Impressions

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