Our collaboration with Trolli and James Harden takes its next illogical step.

First, our big thinking started small, as we introduced the world's first limited-edition, ultra-exclusive, mini Sour Brite Sneaks. We followed up with a life-size pair of edible gummi sneakers, modeled after James' actual shoes and timed with Adidas' release of the Harden Volume II.

Launched during NBA All-Star Week and dropped at 7-Elevens, Sour Brite Sneaks danced all over social media.

Scoring big time with Trolli, Harden and sneaker fans.

Some people think Shaq bites. We have proof.

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