If the shoe fits, eat it.
To promote an improbable collaboration between James Harden, Trolli and Adidas, we dreamed up Sour Brite Sneaks: shoe-shaped gummies inspired by the newly minted Harden Vol. 2 sneaker. To win over the footwear fundamentalists, we made custom influencer kits with Certificates of Awesometicity. This all-star launch was virtually unstoppable, scoring points from everywhere on the court.