Go ahead — say I’MN to spontaneous fun with the Minnesota Lottery

Periscope launches new brand campaign for the state lottery, celebrates opting in to adventure.

Why yes, we do enjoy spontaneous adventures, fun opportunities, and picnic tables floating on lakes. Did you even have to ask?

That’s why we’re pumped about the new brand campaign we’ve created for the Minnesota Lottery, out this week. Focused on the idea of I’MN (yes, like “I’m in”), the re-launch includes TV spots, radio and out of home elements, in addition to a number of other media activations.

Check out the spots on the Minnesota Lottery YouTube page, and be sure to keep an eye out for some opportunities to say I’MN around the state. Read about the campaign in The Minneapolis Egotist.