"A Whole Lotto Holiday" album features six original songs you can jam out to on your winter road trip.
The holiday season — a time of year when we reminisce about good memories, create new ones and stress over gift-giving. The Minnesota Lottery knows that a simple, crowd-pleasing gift is a scratch game or lottery ticket, but this year, Periscope wanted to help the lottery also give a gift of music. To celebrate the cold weather (if you live north enough!), the agency created an original album, “A Whole Lotto Holiday,” featuring imaginative lyrics woven throughout every genre, from country to hip-hop.
The hits include:
- "Something Special (From the Convenience Store)"
- “Regift Me Not”
- "Scratchy Sweater"
- “Ode to Eggnog”
- “Deck the Halls of Your Office”
Shoutouts from City Pages and FOX 9 continue to drive attention to the album, but there is nothing quite like experiencing “the year’s most fire holiday mixtape” yourself. Good news: You can get it free via SoundCloud. The album is part of a larger creative campaign for the Minnesota Lottery that includes social media, digital buys and even a Time Life-esque album video.
Happy listening, and happy holidays!