The Minnesota Lottery says “I’MN” to an ice carousel for new TV spot


Periscope brings the spirit of winter to brand campaign with a new twist on saying I'MN.

When you live in Minnesota, it’s not just the summer that brings adventures. That’s why we’ve captured the pride of Minnesotans doing crazy things outdoors in the I’MN brand campaign for the Minnesota Lottery.

A desolate lake, frozen and covered in snow. A man carrying wood for what we assume is warmth in this tundra. But wait – he isn’t alone. Enter the Ice Carousel.

We’re out to prove that winter is just as good a time to opt in to adventure, especially with a giant, motorized disc of rotating ice, complete with games, hot beverages, and of course, scratch tickets.

You can see all the I’MN spots on the Minnesota Lottery YouTube page. Check out some of our behind-the-scenes pics from the shoot below!