Periscope's new campaign for Great Clips, featured in MediaPost, celebrates the self-assuredness that comes with a winning look and sports team.
Great Clips has always been about looking your best, on your own time. The latest campaign, launched during the college football playoff season and continuing into the NCAA Tournament, shows how that feels in a crazy-confidence boosting manner.
We launched three new spots, media buys around the both college football and basketball finals, and an online influencer campaign in addition to social media posts (including Snapchat ads). Great Clips is also sponsoring a bracket with SB Nation, along with competitions during the tournament, some of which you’ll see on ESPN.
Watch what happens when you look fresh as heck and feel the confidence soaring