Periscope and Great Clips deliver documentary inspired integrated campaign for back-to-school season.
Parents, fear not the return of school…your child can go back to school looking great, and you can breathe easy (well, easier). Prepping your kid for school, making sure they look their best, and maintaining your sanity is no small feat. Periscope helped bring to life the back-to-school season in a new campaign for the salon brand, focusing on the nature-like environment of school, and the relief that Great Clips brings to parents during this busy time.
To kick things off, our chief creative officer Peter Nicholson took a team to Florida earlier this year (lucky!) and directed the commercials, creating a fully integrated campaign with video, social, print and more all under Periscope direction.
With documentary-like narration, we launched two new TV spots, specialized social videos, in-salon assets and radio, print and digital executions.