Hefty

A real party in every pack.

Hefty has the largest share within the branded party cups category​, as well as the title of “#1 Branded Party Cup in America,” but the brand​ doesn’t get credit for this distinction in the minds of consumers.

Animation
Campaign
Social
Broadcast

Tough Love

SOLO is the life of the party.​

True Love

Be the official party cup of parties that people want to remember.

Instead of battling SOLO for the title of Party King, we set out to connect on an emotional level to the moments that matter most to people. The moments, big and small, worth celebrating — and remembering — the next morning.