Hefty

100% compostable. 100% loved.

For Hefty’s new 100% compostable and 100% strong ECOSAVE line of tableware, we couldn’t think of better spokespeople (spokescreatures?) to launch the product than those who stand to benefit most: nature, obviously.

Campaign
Social

Tough Love

Buying eco-friendly products usually means getting less while still paying more.

True Love

Ecosave makes the eco-friendly decision a no-brainer, without sacrificing heavy-duty quality or convenient disposability.

An increasing portion of the population is trying to become more environmentally conscious. From decreasing carbon footprints to creating less waste for landfills, people are taking the necessary steps toward greener living. To keep Hefty aligned and relevant to this growing demographic of eco-conscious shoppers, the brand developed its first-ever eco-friendly disposable tableware line.

0 70 %
of viewers more likely to buy ECOSAVE after seeing our ad
0 42 MM
social media impressions
0 178 MM
Google display network impressions