Playing off the joy and communal nature of a toast, we saw beyond the limitations of the real windows in one of the boards and made them central to the idea of creating a vertical neighborhood that feels right at home in NYC.
Hefty
’Tis the season to share a cup of cheer
When challenged to make the most of a Times Square media placement with unique quirks, we shared how joy isn’t a result of how much you spend, but of time spent together using Hefty Party Cups.
OOH
