Overqualified and deservedly confident, we hear the brand itself explain how it’s seen every kind of mess, stain and gunk, and eliminated them all. For decades. And has yet to be outdone.

A series of product-centric spots promote each of the core four CLR Brands® products, showing all the specific stains, surfaces and smells they are overqualified to clean.

The brand’s voice is overqualified enough to confidently show up anywhere — from traditional radio to musical verse.