Outdoing what stains do since 1982
It’s a critical time for CLR Brands. While powerhouse brands rely on outspending everyone, niche players have been stealing share. Our challenge was to come up with a creative campaign and media approach that would break through the clutter as effectively as CLR branded products eliminate tough stains. The solution was helping CLR Brands find their voice as the overqualified expert of clean. After all, when you’re known (and named!) for cleaning the uncleanable, everything else is child’s play.