Periscope and Arctic Cat sled straight into Snowmageddon for latest campaign


We helped hype Arctic Cat’s spring sales event with video that sizzles even as temperatures drop

Snowmageddon. Snowpocalypse. Snowzilla: Whatever you call it, ‘tis the season. And while the thought of another snowstorm is enough to make most people groan, Periscope and Arctic Cat couldn’t be happier. Cold weather and a blanket of snow set the stage perfectly for the launch of a new campaign, which kicked off with a series of clever social animations teasing Arctic Cat’s spring sales event, Snowmageddon.      

We took our team to the highest altitudes to shoot some adrenaline-pumping footage with Arctic Cat’s new line of 2020 sleds at the front and center. The large-scale shoot required specialized talent considering the high level of complexity, low temperatures and snow-capped terrain. And the video results struck a chord among winter sport lovers everywhere.