A billion things to love
Since its inception, the Minnesota Lottery has generously funded state wildlife organizations. But the average lotto player has no idea where this money goes. When the contribution amount topped three billion dollars, we celebrated with a “billion-dollar commercial” campaign. After initially freaking out at the pricetag, viewers soon came to see the point: The Minnesota Lottery does awesome things for Minnesota’s great outdoors.
Taxpayers associate the Lottery with greedy legislators and bureaucrats.
When people play the MN Lottery, the biggest winner is our state’s wildlife.