Former Leader of Publicis Media and Havas Media Chicago Assumes Newly Created Role at Growing Integrated Marketing Agency
Periscope, a subsidiary of Quad, has announced the appointment of Dean Ferenac as senior vice president of consumer engagement. Formerly a leader at Publicis Media and Havas Media Chicago, Ferenac will manage the agency’s growing integrated media spend. He will also serve as a key point in the company’s collaboration with Quad, its parent company, and will work closely with Rise Interactive, Quad’s digital marketing agency.
“Dean’s global experience at leading agencies and his vision for marrying strategy and media engagements make him the perfect fit for this new role. As we are continuing to evolve as a more strategic partner to global brands, Dean’s leadership and caliber of professionalism will propel us forward and further strengthen our offering.”
Prior to joining Periscope, Ferenac served as executive vice president and client managing director at Publicis Media. There he led digital and traditional media planning, buying and analytics for major consumer brands including Panera Bread, Molson Coors, Bridgestone and Visionworks. He also was president of Havas Media Chicago where he was responsible for revenue generation, new business development and integrated media planning for Moen, AutoZone and Reynolds Consumer Products.
“Periscope’s vision for the future directly aligns with my passion for helping brands expand their thinking and extend their relationships with consumers,” said Ferenac. “The agency’s culture of excellence translates into groundbreaking work, and I am excited to build on the success of the existing Quad media offering by complementing the talented team already in place.”