“Liz will help us continue our commitment to uncovering authentic opportunities that drive unprecedented results,” Bucci-Hulings said.
Grabek has led strategy and insights teams at renowned agencies in the U.S., including ICF Next (formerly Olson) and Carlson Marketing. She has also helped companies like General Mills, UnitedHealthcare, Bissell, Zillow, Target, Procter & Gamble and P.F. Chang’s reinvent their brands and galvanize their workforces to stay relevant in a changing world.
“It is an exciting time to join Periscope,” said Grabek. “I am thrilled to be part of the agency’s shift towards this strategic focus as it reshapes into a more modern agency model.”
Bringing Grabek to the team is just the beginning of strategic change for Periscope. Victor Kimble, SVP Business & Brand Leadership, will lead the transformation of the agency’s account management team into business partners for clients. The combined leadership of Grabek and Kimble with Chief Creative Officer Peter Nicholson positions Periscope well to identify and activate opportunities to drive growth on their behalf.
As part of Quad, a worldwide marketing solutions partner, Periscope has bolstered its analytic, content production and retail customer experience at a competitive global level. The maturing partnership between Quad and Periscope has already led to new business wins for Regis Corporation and OneAmerica.
“When we are able to look deeply and honestly at what is happening, we can challenge ourselves to embrace constant change and imagine a path to a new future for a brand,” said Bucci-Hulings. “Liz, Victor and Peter will elevate the intelligent creativity we provide our clients, so we continue to bring measurable, attributable growth to their businesses.”
