Periscope’s real-time content lab featured in Star Tribune

How do you bring to life the weirdest beard in the NBA? Periscope's latest creative campaign kickoff for Trolli, featuring a press conference with basketball star James Harden's beard, has garnered a lot of attention. Now the story behind that press conference is being recognized. The Star Tribune highlighted Periscope and its content lab, which made the Rockets player's beard's press conference and live Snapchat Q & A possible. The content lab is an accessible, expedient, on-site mini-studio created not only to help our clients navigate an increasingly fast-paced digital landscape but also to allow Periscope's creative teams to experiment and move at the speed of "pop culture" relevance. A place where creative ideas and, well, beards can come to lif