The acquisition also brings a new EVP/Marketing Analytics, bolsters the data and analytics offerings of Periscope.
As an independent firm, we have a lot of flexibility and choices in how we operate, both for ourselves and for our clients. With that comes some really amazing opportunities – the latest of which is Periscope’s acquisition of Anthem Marketing Solutions, a Chicago based data and analytics agency.
The acquisition expands Periscope into Chicago, where the Anthem office will grow into a full-service arm of the agency, serving current clients in the area as well as around the country. John Keenan, founder of Anthem, will join Periscope as EVP/Marketing Analytics, while partner Chris Carroll will be Managing Director of the Chicago office.
Read more about the news in Adweek or MediaPost. Now let's all #DoThingsPeopleLove!