James Harden — the man, the beard, the legend — didn’t just challenge the Golden State Warriors at Friday night’s Houston Rockets game. He brought his game face and weird beard to his fans as well via Beardsketball — our latest Weirdly Awesome brand launch for Trolli, which captured the attention of national media outlets like Adweek, MediaPost, Sports Illustrated, Event Marketer, SportTechie, Fox Sports and SportsBusiness Daily.
To play Beardsketball is to face off one on one with James Harden. In this game, the basketball hoop is a giant tech-enabled version of the NBA superstar that actually talks and interacts with you — effectively bringing a celebrity influencer to the masses like never before. Contenders wore Snapchat Spectacles, which uploaded videos to Trolli’s Snapchat story and gave people at home a unique firsthand view of what it’s like to game against Harden. Periscope also created an online BeardSmack experience allowing people to send Harden smack talk to their friends! Check out the video highlights:
Expect to see Beardsketball pop up in other locations later this summer for more people to enjoy.