An insurance David in a market of Goliaths.
Our appraisal: Think big by thinking small.
The defenders of your Northwest.
Our campaign to reintroduce PEMCO served a two-fold purpose. Aside from changing the brand perception in the public at large, it also created an identity for PEMCO agents to own with pride: their role as vigilant defenders. The new “PEMCO Pledge” came to life across just about every channel, including a complete website redesign. Periscope created an entirely new site design that markedly improved user experience, information architecture and other elements, while still clearly communicating the new brand positioning in a simple, compelling manner.
Just six months after the campaign launched, PEMCO saw the number of completed customer quotes more than double. They experienced a huge increase in job applications and inquiries, helping the company to attract and retain high-level talent. Additionally, agents and other employees embraced their new identity with open arms, taking it upon themselves to deliver on their new promise and make a real impact for their Pacific Northwest neighbors.
"We have an unwavering allegiance to the Northwest. No other insurance company can say they know Northwesterners like we do. [Periscope has] helped bring our strategy and vision to the life in an innovative and fun way."