A tech-centered retail refresh
Choose your own adventure
Cox Communications needed a new way to show up at retail
Through the design and development of more than a half dozen applications across a variety of technologies (Progressive Web Apps, native iOS and Android mobile apps, web VR), we helped create one unified customer experience, portable across all retail channels from in-store to door-to-door.
With touch points across the customer journey all working together in harmony and leveraging shared back-end services, Cox now has a forward-looking system in place for managing and distributing content both online and off. Aligned to its brand mission and national rollout strategy, Cox was overjoyed with the new experience and the engagement it's seen at retail. Now that’s a refresh that brings us closer.
Oh, what a tangled web they wove.
"Just blow it all up."
Boom went the dynamite.
After all the dust settled, we had created a flexible web template that could manage a large array of product types while still allowing for individualized branding. Improved feature and benefit information blocks allowed Intuit to speak to more than just price points, and subtle styling choices drastically helped differentiate B2B and B2C products. We also built a centralized hub to house all training resources — along with an easy-to-use navigation system to accommodate the entire life cycle of QuickBooks accountants (prospect, beginner, intermediate, expert).
Soon after the launch of our redesigned site, surveyed accountants began reporting significantly greater satisfaction in product knowledge and site usability. Intuit was particularly encouraged that Project Dynamite yielded giant increases in traffic to Product and Training pages (128% and 109% growth, respectively). Moreover, Intuit called our work "the bomb." Enough said.
An insurance David in a market of Goliaths.
Our appraisal: Think big by thinking small.
The defenders of your Northwest.
Our campaign to reintroduce PEMCO served a two-fold purpose. Aside from changing the brand perception in the public at large, it also created an identity for PEMCO agents to own with pride: their role as vigilant defenders. The new “PEMCO Pledge” came to life across just about every channel, including a complete website redesign. Periscope created an entirely new site design that markedly improved user experience, information architecture and other elements, while still clearly communicating the new brand positioning in a simple, compelling manner.
Just six months after the campaign launched, PEMCO saw the number of completed customer quotes more than double. They experienced a huge increase in job applications and inquiries, helping the company to attract and retain high-level talent. Additionally, agents and other employees embraced their new identity with open arms, taking it upon themselves to deliver on their new promise and make a real impact for their Pacific Northwest neighbors.
"We have an unwavering allegiance to the Northwest. No other insurance company can say they know Northwesterners like we do. [Periscope has] helped bring our strategy and vision to the life in an innovative and fun way."
No CPA needed to see these bad numbers.
Don’t talk to them like, well, accountants.
ProAdvisor Proverb #18: The pursuit of order is its own reward.
To reposition ProAdvisor enrollment as a badge of honor for QuickBooks users, we inducted members into our secret order of accounting masters: The Society of ProAdvisory. Cryptic campaign messaging was displayed through dashboard cards within QuickBooks, and social media influencers received premium brand kits to help spread the word. To bolster the aura of mystery and intrigue, we developed an Illuminati-inspired visual identity and accountant-themed wisdom (“ProAdvisor Proverbs”) for a themed microsite. During the QBConnect conference, we created a secret lounge just for Society members, filled with exclusive giveaways, accountant-themed drinks and, most importantly, a clear sense that the ProAdvisor had achieved a higher order of accounting enlightenment.
We knew we’d hit the mark when hundreds of social media shoutouts started rolling in from conference attendees who couldn’t help but show their ProAdvisor pride.
In all, how successful were we? Well, ProAdvisor Proverb #61 says, "Balance every success with equal celebration." And we had a BIG celebration.