Woodford

An old derby favorite runs for the roses

As the official bourbon of the Kentucky Derby, Woodford Reserve was rounding the turn into their 12th year selling the Thousand Dollar Mint Julep ($1KMJ). To increase sales down the stretch, and maximize donations to national equine charities, we created a Derby-worthy mint julep bar, complete with a Triple Crown winning julep cup minted exclusively for Woodward.

Design
Experiential
PR

Tough Love

Many attendees see the $1KMJ cup as little more than a PR gimmick.

True Love

The Derby’s traditions have the power to benefit horses everywhere.

As official bourbon sponsors of the Kentucky Derby, and great supporters of all things equine, Woodford Reserve needed to make a big splash at the racetrack. Our idea? Serve a special recipe of the Derby’s classic drink, in a custom-made, royal-quality cup, and charge $1000 — with proceeds benefiting horse-related initiatives, of course. Say “Hello” to the Woodford Reserve $1000 Mint Julep Bar.