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As the official bourbon of the Kentucky Derby, Woodford Reserve was rounding the turn into their 12th year selling the Thousand Dollar Mint Julep ($1KMJ). To increase sales down the stretch and maximize donations to national equine charities, we created a Derby-worthy mint julep bar, complete with a Triple Crown-winning julep cup minted exclusively for Woodford.
Many attendees see the $1KMJ cup as little more than a PR gimmick.
The Derby’s traditions have the power to benefit horses everywhere.
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