Woodford

An old Derby favorite runs for the roses.

As the official bourbon of the Kentucky Derby, Woodford Reserve was rounding the turn into their 12th year selling the Thousand Dollar Mint Julep ($1KMJ). To increase sales down the stretch and maximize donations to national equine charities, we created a Derby-worthy mint julep bar, complete with a Triple Crown-winning julep cup minted exclusively for Woodford.

Design

Experiential

PR

Tough Love

Many attendees see the $1KMJ cup as little more than a PR gimmick.

True Love

The Derby’s traditions have the power to benefit horses everywhere.

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Other work