We took one thing off everyone’s to-do list.
The world was hit with a global pandemic and life as we knew it was completely turned upside down. Hefty Tableware’s planned advertising, which encouraged gathering for parties and picnics, was no longer relevant. So, we had to take a hard look at how Hefty could step up and add value to people’s lives in the new normal — and beyond.
Triple-duty parents need heavy-duty help.
Let Hefty take one thing off their overflowing plates: the dishes.