Trolli

Sloths speed up sales

Trolli candies skew heavily toward millennials. And millennials do a disproportionate amount of shopping at convenience stores. So we conceived an exclusive product for 7-Eleven stores: Trolli Sour Brite Sloths. This fully-integrated partnership included product launch, packaging and a multi-channel campaign that enticed hungry millenials to eat up Trolli Sloths at record speeds.

Campaign

Packaging

Design

Video

Social

Tough Love

Marketing to millennials in traditional ways produces sloth-like sales.

True Love

When offered something new, millennials will adopt it as their own.

We conceived an exclusive partnership with 7-Eleven and created Trolli Sour Brite Sloths — a fully-integrated effort from product launch to packaging to multi-channel campaign — and enticed a hungry millenial audience to eat up Trolli Sloths.

Trolli "Slothversations" told our story and ignited social media.

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Then we brought sloths on a Weirdly Slothsome Slurpee Tour.

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0 53 %

Gummi sloths sold 53% faster than the competition among millenials

0 60 MM

Impressions across consumer, social and trade media

0 55 %

Instagram growth rate

do things people love

People love Trolli Sour Brite Sloths.

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Nearly double the sales volume of the competition.

Per store, per week

Here's one more GIF because sloths are so darn cute. You're welcome.