Trolli

Sloths speed up sales.

Trolli candies skew heavily toward millennials. And since millennials do a disproportionate amount of their shopping at convenience stores, we conceived an exclusive product for 7-Eleven stores: Trolli Sour Brite Sloths. This fully integrated partnership included the product launch, packaging and a multichannel campaign that enticed hungry millennials to eat up Trolli Sloths at record speeds.

Campaign
Packaging
Design
Video
Social

Tough Love

Marketing to millennials in traditional ways produces sloth-like sales.

True Love

When offered something new, millennials will adopt it as their own.

Trolli “Slothversations” told our story and ignited social media.

Slow-moving sloths created fast-moving hype.

Then, we brought sloths on a Weirdly Slothsome Slurpee Tour.

0 53 %
faster sales rate among millennials than the competition
0 60 MM
impressions across consumer, social and trade media
0 55 %
Instagram growth rate

do things people love

Here's one more GIF because sloths are so darn cute. You're welcome.