We conceived an exclusive partnership with 7-Eleven and created Trolli Sour Brite Sloths — a fully-integrated effort from product launch to packaging to multi-channel campaign — and enticed a hungry millenial audience to eat up Trolli Sloths.
Trolli "Slothversations" told our story and ignited social media.
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Slow-moving sloths created fast-moving hype.
Then we brought sloths on a Weirdly Slothsome Slurpee Tour.
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053 %
Gummi sloths sold 53% faster than the competition among millenials
060 MM
Impressions across consumer, social and trade media
055 %
Instagram growth rate
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Here's one more GIF because sloths are so darn cute. You're welcome.