Trolli

Sloths speed up sales.

Trolli candies skew heavily toward millennials. And since millennials do a disproportionate amount of their shopping at convenience stores, we conceived an exclusive product for 7-Eleven stores: Trolli Sour Brite Sloths. This fully integrated partnership included the product launch, packaging and a multichannel campaign that enticed hungry millennials to eat up Trolli Sloths at record speeds.

Campaign
Packaging
Design
Video
Social

Tough Love

Marketing to millennials in traditional ways produces sloth-like sales.

True Love

When offered something new, millennials will adopt it as their own.

Trolli “Slothversations” told our story and ignited social media.

big

Slow-moving sloths created fast-moving hype.

Then, we brought sloths on a Weirdly Slothsome Slurpee Tour.

big
0 53 %
faster sales rate among millennials than the competition
0 60 MM
impressions across consumer, social and trade media
0 55 %
Instagram growth rate

do things people love

Trolli Sour Brite Sloths

People love Trolli Sour Brite Sloths.

Read article

Nearly double the sales volume of the competition.

Per store, per week
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Here's one more GIF because sloths are so darn cute. You're welcome.

Other Trolli work