A limited edition candy — and Slurpee — created by Periscope and Trolli.

We conceived an exclusive partnership with 7-Eleven and created Trolli Sour Brite Sloths — a fully-integrated effort from product launch to packaging to multi-channel campaign — and enticed a hungry millenial audience to eat up Trolli Sloths.

Trolli "Slothversations" told our story and ignited social media.

Slow-moving sloths created fast-moving hype.

Then we brought sloths on a Weirdly Slothsome Slurpee Tour.

053 %
Gummi sloths sold 53% faster than the competition among millenials
060 MM
Impressions across consumer, social and trade media
055 %
Instagram growth rate

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Here's one more GIF because sloths are so darn cute. You're welcome.