It's the beard. And that means beardsketball. We provided mass access to James and his most well-known feature — the beard — by turning it into a Weird Beards sour gummy, and then into a full-on activation with James' busy beard as a basketball net.
Creating a beardsketball legend
NBA star James Harden is known even to casual fans by his distinctive facial hair. So when he was signed as a spokesperson for Trolli, we developed a creative and social media campaign that was all about the beard. We started by introducing Weird Beards sour gummies, and then took our game above the rim with a James Harden busy beard basketball net.
There’s nothing appetizing about celebrity endorsed food.
Trolli fans have a big appetite for the unexpected.