We created True Northisms — pieces of wisdom gathered from winter truths — to help people find their own True North spirits. Of course, we also reminded them they could find their spirits by playing the True North scratch game.

Instead of just sending influencers swag in their toasty warm homes, we outfitted them with GPS coordinates and sent them out into the True North.

0 7 MM
dollars in scratch game sales
0 21 %
increase over previous year
0 10
influencers enjoying the True North