To discover their true north within, Minnesotans must get out.
The best way to make it through a Minnesota winter is by getting out and taking it head-on. In doing so, you can learn winter’s lessons, forging a mindset that helps you not only survive the season, but also thrive in life. That’s the True North spirit.
After the longest cabin-fever season ever, Minnesotans are now in hibernation mode.
You can only discover your true north by getting out and embracing winter.