To discover their true north within, Minnesotans must get out.
The best way to make it through a Minnesota winter is by getting out and taking it head-on. In doing so, you can learn winter’s lessons, forging a mindset that not only helps you survive the season, but thrive at life. That’s the True North spirit.
After the longest cabin-fever season ever, Minnesotans are now in hibernation mode.
You can only discover your true north by getting out and embracing winter.