Minnesota Lottery

The lottery was born to be wild.

Since 1990, The Minnesota Lottery has generated billions of dollars that go to help our state’s natural resources. To honor that, we created Wild Wins — a scratch game featuring some of Minnesota’s wildest personalities.

Print
Retail
Campaign

Tough Love

Many people aren't aware that lottery funds help our natural resources.

True Love

When you play the lottery, you’re playing your part to help the state.

To make the game even more personal to Minnesotans, we enlisted a popular local artist to bring our “wild” characters to life.

Players could also enter their non-winning tickets in a second-chance drawing for a limited-edition print signed by the artist.