do things people love
Taking retail back to school.
For years, Target had held one-night shopping sprees for college students during their orientation week only to never see them again. So we figured, if we can’t get the students to the store, let’s take the store to the students. We created pop-up stores at three state universities, incentivizing engagement with free giveaways from brands like Axe, Chipotle and Red Bull. You know, the basics.
Transportation realities are a real barrier to the college audience.
Love for Target is amplified when it’s close at hand.