Accelerating innovation at the speed of retail.
In an effort to identify and attract innovative retail partners, Target launched a variety of programs to identify and support promising startups, but the efforts quickly became confusing and disjointed. To simplify and focus this mission, we helped Target develop a total brand overhaul, site redesign and several activation events. With a new platform as bold as the startups it seeks to engage, Target Accelerators is successfully attracting the next generation of retail partners.
You can’t attract game-changing brands if you aren’t a game-changer yourself.
Target was built on retail innovation.