Minnesota Lottery

Creating excitement everywhere we go

To help embed the Lottery as an integral part of Minnesota culture, we wanted a memorable way to connect the lottery with other quintessential Minnesota happenings. So we created the Lottery SUV — especially designed for sporting events, concerts and art fairs all across the state. Loaded with scratch games, rewards and surprises, it’s a fun way for the lottery to be present with presents at the places Minnesotans love most.

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Experiential

Tough Love

Becoming an icon is something that is earned, not claimed.

True Love

In Minnesota, shared experiences have high value.

An event unto itself, we created the Lottery SUV, especially designed for events like sports competitions, concerts, art fairs and the like, all across the state of Minnesota. Loaded with scratch games, rewards and surprises, it’s a way for the lottery to be present with presents at the places Minnesotans love most.

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Summer lottery promotion
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Chrome accented wheels
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Dollars in sales