Creating excitement everywhere we go
To help embed the Lottery as an integral part of Minnesota culture, we wanted a memorable way to connect the lottery with other quintessential Minnesota happenings. So we created the Lottery SUV — especially designed for sporting events, concerts and art fairs all across the state. Loaded with scratch games, rewards and surprises, it’s a fun way for the lottery to be present with presents at the places Minnesotans love most.
Becoming an icon is something that is earned, not claimed.
In Minnesota, shared experiences have high value.