Because “small batch” is an essential brand characteristic, we made sure all packaging elements had a made-from-scratch feel — including the name, brand mark and supporting graphics, as well as the overall packaging system.
Sweet Me Creamery
Putting the “sweet” in “home sweet home.”
Responding to a consumer trend of handcrafted products, Kemps launched a new brand called Sweet Me Creamery. Produced in small batches with higher-quality ingredients, Sweet Me ice cream called for packaging that communicated “Home-Baked Americana.” The packaging design system we developed is extremely functional yet feels very homespun — creating feelings of nostalgic simplicity.
It's hard to create nostalgia for a new brand.
Sweet Me has a flavor offering that's both familiar and new.