Sweet Me Creamery
Putting the "sweet" in home sweet home.
Responding to a consumer trend of hand-crafted products, Kemps launched a new brand called Sweet Me Creamery. Produced in small batches with higher quality ingredients, Sweet Me ice cream called for packaging that communicated "Home-Baked Americana." The packaging design system we developed is extremely functional yet feels very home-spun — creating feelings of nostalgic simplicity.
It's hard to create nostalgia for a new brand.
Sweet Me has a flavor offering that's both familiar and new.