Pizza Corner

Your favorite bar food now lives in your freezer.

This brand got its start as the main attraction at the Pizza Corner bar in Grand Forks, North Dakota. When Bernatello’s purchased the brand and began distribution in regional grocery stores, they turned to us to develop the packaging and turn a familiar experience into a favorite place.


Tough Love

Bar pizza isn't known for its authentic flavor.

True Love

What people love about bar food is the experience that goes with it.

To establish an emotional connection with the brand, we created a design system to go beyond the taste of the pizza and evoke an evening at the original Pizza Corner bar. More than just a familiar food, we wanted to stand for a familiar experience at a favorite place.

Leaning into a retro color scheme that evoked the original location, we developed a packaging system that brings the flavor of the Pizza Corner bar right to your home.