Dog snacks with appetite appeal for humans. Who knew?
Getting four legs up on the competition
Our pets bring us endless joy, but shopping for our four-legged friends can be kind of a drag. To get more pet owner’s tails wagging, we worked with Petco to re-imagine the pet store experience, breathing new life into their own brands — including Good Lovin' snacks and Leaps & Bounds toys. Now going to the store for your pet can be almost as fun as playing with your pet.
Pet products must be functional, but purchase is driven by emotion.
By evoking the feelings our pets give us, we can build strong brand affinity.