The A Lot Can Go Wrong campaign outpaced other creative inventory for estimated ad recall lift rate on PEMCO's Facebook channel, meaning our audience was most likely to remember these ads. The campaign also won gold (and silver) at the AdFed MN "The Show" — coveted recognition of advertising greatness as judged by industry professionals.
A lot happens in a second in the Northwest.
PEMCO utilized the power of different length social video formats to illustrate to Northwesterners something they all know to be true about life in the Northwest — a lot can go wrong in 3, 2, 1 and, yes, even less than a second. As the Defenders of the Northwest, PEMCO is there to be readily reliable when they’re needed most.
Six seconds isn’t long enough to solve a brand problem, much less tell a brand story.
It doesn’t take long to show how important it is to have great insurance.