“A matter of seconds” was an insightful truth that helped reinforce the PEMCO brand promise as the solution. Media slots with 30-, 15- and 6-second lengths let us use the messaging to illustrate the speed at which things can go wrong — and to show that as Defender of the Northwest, PEMCO is ready to turn things around.
A lot happens in a second in the Northwest.
PEMCO utilized the power of different-length social video formats to illustrate to Northwesterners something they all know to be true about life in the Northwest — a lot can go wrong in 3, 2, 1 and, yes, even less than a second. As the Defender of the Northwest, PEMCO is there to be readily reliable when people need it most.