Go big. Or go home.

With Super Bowl 52 being held in Schwan’s hometown — and our own backyard — we saw huge potential: the chance to increase broad awareness of Schwan’s home delivery on a global scale. And the opportunity to “win” Super Bowl Live. Centered around the interactive draw of the world’s biggest trivia game ever, we combined football, food and fun in a way never seen, or even imagined, before. In the end, victory was ours.

How we built the 45-foot-tall, 35-ton MVP of Super Bowl 52.