A billion things to love
Since its inception, the Minnesota Lottery has generously funded state wildlife organizations. But the average lotto player has no idea where this money goes and often associates the Lottery with greedy legislators and bureaucrats. When the contribution amount topped three billion dollars, we celebrated with a “billion-dollar commercial” campaign. After initially freaking out at the price tag, Minnesotans soon came to see the point: The Minnesota Lottery does awesome things for Minnesota’s great outdoors.