Acting bad for good.
The Basilica Block Party has been a Twin Cities institution since its inception in 1995. But in recent years, this musical godsend had lost some of its luster. Leaning into a theme of “redemption,” we created a promotional campaign built around a fictional all-girl punk band, getting music fans out of their pews and into the streets.
A cathedral concert primes expectations of rigidity and strictness.
This event isn’t a concert. It’s a celebration.