No one holds themselves accountable like accountants.
QuickBooks makes accounting software for small businesses, and one of the best ways to reach small business owners is through their accountants. These accountants have the trust of their clients, and if they recommend a certain software (say, QuickBooks Online), their clients listen. So, when accountants started feeling mistreated by QuickBooks, Periscope was enlisted to help rebuild trust.
Accountants feel like a sales channel rather than a valuable partner.
Humility, appreciation and commitment are the foundation of a strong partnership.