Making the season lighthouse-bright.
Holiday scratch games can be great stocking stuffers for the adults on your list. They're little gifts that could lead to a big surprise, and that's exactly the spirit we wanted to capture for the Minnesota Lottery's latest holiday campaign. And considering 2020 was quite dark, we thought we'd spread some joy to help make the season a little brighter. Our big idea? Well, it was actually quite small, really.
Giving a scratch game as a holiday gift feels impersonal.
Even the littlest gifts can make this time of year more magical.