Minnesota Lottery

Inspiring Minnesotans to leave winter behind and go out and play

Highlighting the eight iconic Minnesota landmarks on the tickets through a partnership with the Numeric Press’s Legendary Landmark Series, the MN Lottery will wake up Minnesotans from being cooped up all winter and spring to get them outside and enjoy what makes the state's summer so wonderful — and collect all eight tickets while they’re at it.

Campaign
Branding
Broadcast
Social

Tough Love

While no Minnesotan will admit it, six months of the cold and dark winter in our state stinks.

True Love

The Minnesota Lottery can lead the charge to inspire people to get back out and play in the wonders of a Minnesota summer.

To bring the landmarks to life, we created a series of videos that transformed the illustrations into playful animations that celebrated the iconic destinations.