do things people love
The main tool of back-to-school cool.
In schools across the nation, there is an undeniable pecking order based on a series of qualities that make up coolness. Embracing this reality, we created a back-to-school campaign inspired by educational film strips, establishing haircuts as the primary currency of cool. In a fun and quirky way, we brought parents back to the good old days of good times and cool hair.