Great Clips

The main tool of back-to-school cool

In schools across the nation, there is an undeniable “pecking order” based on a series of qualities that make up “coolness.” Embracing this reality, we created a back-to-school campaign inspired by educational film strips, establishing haircuts as they primary currency of coolness. In a fun and quirky way, we returned parents to the good old days of good times and cool hair.