Essentia

Quenching a thirst for performance.

The world doesn’t need another pretentious, overpriced water brand controlled by big-name soda conglomerates. The world does need a water brand that quenches the thirst for performance. Because even though the bottled water category skews toward people with active lifestyles, very little marketing has been done around performance. Using this knowledge as fuel, we brought the water that overachievers had been thirsting for.

Campaign
Social
Video

Tough Love

The world doesn’t need another pretentious, overpriced water brand.

True Love

The world does need a water brand that quenches the thirst for performance

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Standing out in a crowded market was an extremely difficult challenge, but fortunately, Essentia is authentically different. It's made supercharged, alkaline and ionized to improve life through better hydration. And it works.

For an overachieving water, we naturally turned to “overachievers.” Then, we targeted them in the neighborhoods where they live, work and play.

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Influencers share their motivational stories of driving and striving.

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Moved into the #3 premium water spot in just two years

Other work