An extremely difficult challenge, but fortunately, Essentia is authentically different. It's made supercharged, alkaline and ionized to improve life through better hydration. And it works.
Quenching a thirst for performance
More than 75% of the bottled water market is controlled by big-name soda conglomerates. But in a category that skews toward people with active lifestyles, very little marketing has been done around performance. Using this knowledge as fuel, we developed an awareness campaign built around digital, social and out-of-home executions that made a huge splash among active 24–35 year-olds.
The world doesn’t need another pretentious, overpriced water brand.
The world does need a water brand that quenches the thirst for performance