Building a unique, lifestyle water brand in an over-saturated market.

An extremely difficult challenge, but, fortunately, Essentia is authentically different. It's made supercharged, alkaline and ionized to improve life through better hydration. And it works.

So, for an overachieving water, we turned, naturally, to "Overachievers." Then we targeted them in the neighborhoods where they live, work and play.

Influencers share their motivational stories of driving and striving.

Moved into the #3 premium water spot in just two years.